Longhorn Fashions in The Austin Business Journal

Longhorn Fashions is thrilled to be included in The Austin Business Journal.

Read the full article here: http://austin.bizjournals.com/austin/stories/2010/09/06/daily32.html?ana=twt

University of Texas alum Tessie Watson has launched a line of longhorn-inspired apparel and accessories for the "fashionably spirited."

The Texas Longhorn Fashions website sells limited-quantity burnt orange and white designs, including long and short dresses, jumpers, tops, bags, jewelry and more. Watson, a former Texas Spirit participant, said the site will be updated regularly with new fashions that will be sold at a "discounted price."

The site currently features a "Star of ATX" line of tees and shirt dresses from the Jolie & Elizabeth fashion house, all made in the U.S. Watson hopes to regularly feature new designers and collections over time. Each piece will be named after an Austin place or event and include a description of its namesake.

"I want to reach out to other young creatives and help them succeed with every opportunity I have," Watson said.